Project Description
WHAT DID WE DO?
‘We Make it Happen’ came to us with a problem, they are experts in hospitality roll-out but their identity and existing website didn’t show this. Freshstart completed a mini brand consultation, reviewed the market, and designed a clean and professional logo emphasising the quality of their work. From this point the rollout was a simple but effective website highlighting the fantastic work they do with expansive image galleries.
How we did it
So what is it we really did? Well the steps are here:
After speaking with We Make It Happen we reviewed their customers, competitors, and their area of work to see what their brand is doing right and wrong. After researching we came to them with 15 logo suggestions based on our findings. This was refined down to one, unique, hand drawn logo – emphasizing the qaulity craftsmanship of the company.
When designing the various logo routes it became apparent that the best way to highlight the high quality work WMIH do was to do something completely unique. Our creative team went through several versions, meticulously hand drawn, trying to show the finiese the company prides itself one. The contrast of a san serif font, with the crafted script makes this logo stand out.
Once the brand was established we considered what their web presence should be and how best to captivate their audience. A picture says a 1000 words and their picture have a lot to say. The site is constructed based around several high quality picture galleries showing there work, with a minimalist design to make sure focus is always on what they do.
